Saw this news item the other day on NPR and finally got around to sharing it!
“Earlier this year, Pizza Hut took it to the next level with the Crazy Cheesy Crust Pizza: a regular pizza ringed with “pockets” oozing a five-cheese blend…. By way of explanation of its existence, Pizza Hut’s head chef told Yahoo, “Consumers always want more cheese.”
But in Israel, apparently, they don’t.
There, the cheese is being voted off the pizza, the Israeli daily Haaretzreported this week. It seems a passionate vegan lobby clamored so loudly for dairy-free pizza that Domino’s had to acquiesce. The pizza chain’s stores in Israel are now offering a family-size pizza with vegetables and a soy-based topping for about $20.
It all started with a Facebook campaign led by Vegan Friendly, a group that promotes the vegan lifestyle in Israel. Vegan Friendly claims to have a virtual community of 30,000 vegans in Israel, and has stamped hundreds of stores and restaurants with its vegan-friendly seal. The vegans wanted pizza, and they weren’t going to stop until they got it.”
“Israel is leading the vegan revolution around the world, and this is another indication,” Omri Paz, the director of Vegan Friendly, told Haaretz‘s Dafna Arad. He said that with the new pizza on the menu, vegans could order from the chain “without pangs of conscience.”
Domino’s has 10,000 locations in more than 70 countries, including 50 branches in Israel.
We were curious whether the Israeli vegan pizza might inspire something similar on stateside menus. Not so much.”
How exciting is this, I find this news to be so encouraging and that this lifestyle choice is becoming more mainstream is fantastic.